Case study · Creative
A trade shop wired into Business Central
Technical Touch has been the official KYB importer for Europe since 1992, supplying dealers with suspension parts that only fit specific bikes. We built their Magento trade shop and connected it to Microsoft Dynamics Business Central.
products, stock, dealer prices and orders in sync
KYB, X-Trig, Yoshimura, Hinson and ODI in one shop
design, build, integration and support
The challenge
A trade counter that never closes.
Technical Touch sells to a worldwide network of distributors and authorised dealers. The catalogue runs from complete factory kits down to individual shims, and a part that fits one fork can be wrong for the next.
Dealers needed to log in, find the exact part for a bike, see their own price and stock, and order online. Every order had to reach the ERP without retyping, and the shop had to take its products, prices and customers from the ERP rather than keep a second copy.
What we did
What we put in place.
Dealer accounts
Dealer login and account applications, with each customer’s own price shown beside the RRP, quick order and wishlists.
Parts finder
Search by manufacturer, year, engine size and model, with a fitting list on every product. Shims are chosen by diameter and thickness, springs by rate.
Business Central integration
Products, kits, attributes, images, categories, stock and dealer discounts flow from the ERP. Web orders arrive as sales orders, and shipping and tracking flow back.
Two ERP companies, one shop
One storefront fed by two ERP companies, with invoices and other ERP pages shown in the dealer’s account.
Worldwide dealer map
Distributors and authorised dealers on one map, with a route to apply for a trade account.
Dutch and French
Translations across categories, attributes and products.
The outcome
What changed.
The right part, first time
Kit parts only show for the bikes they fit, so dealers order what will actually go on the bike.
One source of truth
The ERP stays in charge, so prices and stock on the web match the office.
No retyping
Orders go straight into Business Central as sales orders.
More than a website
A brochure site, a catalogue, MXGP and FIM programme adverts every season since 2023, and adverts for KYB Japan.
Kit & technology
Built with.
- Magento 2 B2B
- Microsoft Dynamics Business Central
- Dynamics NAV
- Parts finder
- Dealer pricing
- Dutch & French
- Print & advertising
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