Social media management isn’t just about sending out tweets – it’s about managing a brand’s image through multiple social channels. That may be Twitter or Facebook, but it may also be Pinterest or Linkedin.

It’s also about combining proactive business development, helping fill the top level of the sales funnel, with customer support – helping support the bottom end of the funnel. Social media management has become increasingly mature and complex over the last few years, with greater reporting tools available, and a wider range of social networks.

Skills involved blend brand awareness, customer service and creativity, as well as an awareness of how social media metrics reflect on other marketing metrics.